Digital Marketing Specialist

About Us 

Universum is a global leader in employer branding insights and research. For over 35 years, we have been helping the world’s top employers understand, attract, and retain talent. 

At Universum, we don’t just shape employer brands — we shape the future of work. As the world’s leading employer branding agency, we partner with companies across the globe to define and communicate what makes them truly exceptional places to work. 

You can learn more about us here. 

Job Description 

We are looking for an experienced Digital Marketing Specialist who thrives at the intersection of data, creativity, and strategy. In this role, you will work with two core areas that are central to our business: 

• Driving large-scale survey participation across global markets 
• Activating employer brands for leading clients through high-performing digital campaigns 

You will plan, execute, and optimize multiple campaigns simultaneously, always guided by data and performance insights.

As part of the Digital Marketing Team, you will play a key role in ensuring campaigns are effective, scalable, and aligned with both client objectives and business goals. 

Key Responsibilities 

Data Collection & Survey Campaigns 

• Plan and run digital campaigns to recruit respondents for our surveys across approximately 20 international markets 
• Develop creative, platform-specific content tailored to different target groups 
• Select and optimize channels, formats, and messaging to reach the right audiences efficiently 
• Continuously monitor performance and optimize campaigns to secure respondents at the lowest possible cost 

Employer Branding Activation Campaigns 

• Execute digital employer branding campaigns as part of our clients’ broader Employer Branding strategies 
• Activate employer brands across social media platforms with a strong focus on performance and relevance 
• Adapt strategy, messaging, and execution to each client’s specific needs and objectives 
• Collaborate with internal teams to ensure campaigns are aligned with brand and business goals 

Requirements 

• 3+ years’ experience in digital marketing, paid social, or performance marketing 
• Strong understanding of social media platforms, targeting, and optimization 
• Experience working with data, analytics, and campaign reporting 
• Ability to tailor campaigns for different audiences, markets, and client needs 
• Excellent organizational skills and attention to detail 

Who You Are 

• Both structured and creative, with the ability to balance analytical thinking and creative execution 
• Comfortable managing multiple campaigns simultaneously across markets and platforms 
• Highly data-driven, using insights and performance metrics to guide decisions and optimizations 
• Strategic in mindset, but hands-on in execution 
• Curious, proactive, and always looking for ways to improve results 

What We Offer 

• Be part of a team where data, creativity, and strategy come together 

• Work with global campaigns across multiple markets 

• Play a key role in shaping how employer brands are activated digitally 

• A dynamic environment with room to grow and develop your skills

• 30 days of paid vacation + 1 paid wellness day every 6 months

• Competitive pension solution

• Health allowance 

Ready to join us? 

Our recruitment process is ongoing, so don’t wait to submit your application. We welcome candidates from all backgrounds, identities, and experiences — diversity makes us stronger. 

Let’s build the future of employer branding — together. 

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If you have any questions about how Universum processes your personal data, please contact contact@universumglobal.com.